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Oval cut diamonds are not more expensive than, let’s say, round brilliant cut diamonds which are more popular in people of all ages because as the oval diamond cut uses a bigger amount of the rough diamond thus, there is a more rough diamond that is used rather than being discarded during the cut and […]

The color grade should be taken into consideration when choosing a diamond, especially a white one. At Shira Diamonds, we use only GIA-graded diamonds for all our diamond jewelry. We only sell color grade J and above. For most diamond shapes, G and H diamonds fall in the same near colorless category. We will go […]

The pervasiveness of memo sales in the diamond and jewelry industry has never been more evident than now. No other business compares to how diamond jewelers use memos to position their precious stones for buyers. How does a diamond work? Diamond jewelers stock their showcases with merchandise they would never have been able to pay […]

If you are considering buying a nice diamond engagement ring or jewelry as a birthday present or gift for special occasions. Can you tell the difference between diamond and cubic zirconia? If you are seeking a genuine diamond and want to tell the difference between a diamond and a cubic zirconia then you should be […]

Semi-mount diamond rings are very versatile as they are able to create beautiful diamond rings with various designs and classic styles, all without making the effort of creating the rings from the beginning. Diamond ring designers usually make the rings by placing the diamond stone right into the center. However, in semi-mount, the ring is […]

There is a worldwide standard for measuring diamond quality. The Gemological Institute of America’s (GIA) color-grading scale for diamonds is the industry standard. Each letter grade has a clearly defined range of color appearance and the G diamond color stands at the near-colorless scale. When it comes to diamonds, colorless is considered the best. In […]

Laser inscription has been the answer for consumers and jewelers to correctly identify their own individual diamonds for many years now. Inscriptions are individually unique symbols, letters or numbers on diamonds that makes it easier for the owner to know what kind of diamond they are dealing with. Security in a diamond is important as […]

Non-traditional engagement rings are making their way into the hearts and onto the ring fingers of gorgeous soon-to-be brides. With their distinctive opaque high-luster beauty, more and more couples choose black diamonds to symbolize their love. Celebrities like Kat Von D, Jennie Garth, and Myleene Klass rock such engagement rings. Black diamonds are real, but […]

Ever wonder how to make engagement ring look bigger in pictures or how to make your engagement ring look more expensive? Regardless of your budget making your engagement ring bigger is possible. The following tips below can help. What Diamond Shape Looks the Biggest? The default consideration that any potential client of a jewel store […]

Buying a diamond for the first time can be confusing for the uninitiated. First-time buyers likely won’t know what exactly they’re looking for — or are looking at. This forces them to trust the say-so of the jeweler they’re purchasing from. While many jewelers are more than helpful and trustworthy, there are still a couple […]