Blog

It is no wonder that diamonds are one of the most popular and valuable gemstones on the earth. Diamonds are sure to be an eye-catcher due to their signature sparkle and shine. They are sought after for their beauty and brilliance and can offer thousands of dollars for one, many people do not have an […]

Diamonds are elegant, beautiful, and timeless, that is why they are in such high demand to give a special someone during momentous occasions like anniversaries, engagements, birthdays, graduations, weddings, etc. but, not many people know how to differentiate a fake diamond from a real diamond. Knowing the difference between fakes and real ones can be […]

When you are dealing with a seller or vendor that has the Gemological Institute Of America (GIA) certified diamonds, you know that you are getting diamonds that have passed standard checks and have a certificate to prove its authenticity. A GIA certified diamond is special as it brings value to the diamond and generates trust […]

Buying a diamond can be a momentous occasion so as the buyer you would want to know whether the diamond quality is worth the value you pay for it. But how can you check the quality of a diamond? It doesn’t matter whether you are buying a diamond engagement ring or buying loose diamonds, it […]

The marquise diamond is a unique yet classic diamond that had its origins in France. The name is derived from the Marquise of Pompadour, for whom King Louis XIV of France had wanted the diamond made to resemble her mouth. Upon first glance, the marquise diamond resembles many objects and thus is called boat-shaped, football-shaped, […]

To the untrained eye, at first glance the emerald cut and the radiant cut look the same as they are similar rectangular in shape. Rectangular diamond cuts are popular as the centerpiece that radiates in all kinds of jewelry pieces. You may ask yourself well, “What is the difference between emerald and radiant cut diamonds?” […]

The color grade should be taken into consideration when choosing a diamond, especially a white one. At Shira Diamonds, we use only GIA-graded diamonds for all our diamond jewelry. We only sell color grade J and above. For most diamond shapes, G and H diamonds fall in the same near colorless category. We will go […]

The pervasiveness of memo sales in the diamond and jewelry industry has never been more evident than now. No other business compares to how diamond jewelers use memos to position their precious stones for buyers. How does a diamond work? Diamond jewelers stock their showcases with merchandise they would never have been able to pay […]

There is a worldwide standard for measuring diamond quality. The Gemological Institute of America’s (GIA) color-grading scale for diamonds is the industry standard. Each letter grade has a clearly defined range of color appearance and the G diamond color stands at the near-colorless scale. When it comes to diamonds, colorless is considered the best. In […]

Americans will always have strong adoration with anything that has the word “classic” attached to it. Classic cars, classic novels, classical music, among many others, have always seen a strong demand from the consumers. And diamond rings are no exception on this matter. Classic diamond rings remain popular as ever in the United States’ jewel […]